Data protection declaration
With the following information we would like to give you as an "affected person" an overview of the processing of your personal data by us and your rights under the Data Protection Law. A use of our internet pages is basically possible without the input of personal data. However, if you wish to use special services of our company through our website, it may be necessary to process your personal data. If the processing of personal data is required and there is no legal basis for such processing, we will generally obtain your consent.
We have implemented many technical and organizational measures as responsible Company in order to ensure the most complete protection possible for personal data processed through this website. Nevertheless, Internet-based data transmissions can generally have security holes, so that absolute protection cannot be guaranteed. For this reason, you are free to transmit personal data to us in alternative ways, such as by phone or by post.
Responsible within the meaning of the GDPR is the:
Kraus Electrical Engineering Walter Kraus GmbH
Aindlinger Straße 13, 86167 Augsburg, Germany
Telephone: +49 (0) 821 796090
Fax: +49 (0) 821 7960926
Head of the responsible office: Mr. Markus Kraus
3. Data Protection Officer
The data protection officer can be reached as follows:
Telephone: +49 821 650 85 177
Fax: +49 821 650 93 470
If you have any questions or suggestions regarding data protection, you can contact our data protection officer at any time.
a. Personal data
Personal data is any information that relates to an identified or identifiable natural person. A natural person is considered to be identifiable who, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier or one or more special features, expresses the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person can be identified.
b. Affected person
Affected person is any identified or identifiable natural person whose personal data is processed by the repsonsible Persons of our company.
Processing means any process being performed with or without automatic prozessing related to personal data, such as collecting, collecting, organizing, organizing, storing, adapting or modifying, reading, querying, using, with or without the aid of automated procedures; disclosure by submission, dissemination or other form of provision, reconciliation or association, restriction, erasure or destruction.
d. Restriction of processing
Restriction of the processing is the marking of stored personal data with the aim to limit their future processing.
Profiling is any kind of automated processing of personal data that consists in using that personal information to evaluate certain personal aspects relating to a natural person, in particular aspects relating to job performance, economic situation, health, personal To analyze or predict preferences, interests, reliability, behavior, whereabouts or relocation of that natural person. We don’t use any profiling processes.
Pseudonymisation is the processing of personal data in such a way that personal data can no longer be attributed to a Person’s specific data subject without the need for additional information, provided that such additional information is kept separate and subject to technical and organizational measures to ensure that the personal data not assigned to an identified or identifiable natural person.
The processor is a natural or legal person, public authority, agency or other body that processes personal data on behalf of the controller.
Recipient is a natural or legal person, public authority, agency, company or other entity to whom Personal Data is disclosed, unless it is a third party or not. However, public authorities which may receive personal data under Union or national law in connection with a particular mission are not considered as receivers.
i. Third Party
A third party is a natural or legal person, public authority, agency, company or body other than the affected person, the controller, the data processor and the persons authorized under the direct responsibility of the controller or the data processor to process the personal data.
Consent is any voluntarily given and unambiguously expressed act by the affected person in the form of a statement or other unambiguous confirmatory for the particular case, by which the affected person indicates that he / her consents and accepts to the processing of the personal data concerning to him / her is.
5. Legal basis of processing
Art. 6 para. 1 lit. A GDPR serves our company as the legal basis for processing operations where we obtain consent for a particular processing purpose.
If the processing of personal data is necessary to fulfill a contract of which you are a party, as is the case, for example, in processing operations necessary for the supply of goods or the provision of any other service or consideration, the processing is based on Art. 6 para. 1 lit. b GDPR. The same applies to processing operations that are necessary to carry out pre-contractual measures, for example in cases of inquiries regarding our products or services.
If our company is subject to a legal obligation which requires the processing of personal data, such as the fulfillment of tax obligations, the processing is based on Art. 6 para. 1 lit. c GDPR.
In rare cases, the processing of personal data may be required to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our premises were injured and his or her name, age, health insurance or other vital information would have to be passed on to a doctor, hospital or other third party. Then processing would be based on Art. 6 para. 1 lit. d GDPR.
Finally processing operations can be based on Art. 6 para. 1 lit. f GDPR. On this legal basis, processing operations that are not covered by any of the above legal bases are required if processing is necessary to safeguard the legitimate interests of our company or a third party, unless the interests, fundamental rights and fundamental freedoms of the person concerned prevail. Such processing operations are particularly allowed to us because they have been specifically mentioned by the European legislator. In that regard, he considered that a legitimate interest could be assumed if you are a customer of our company (Recital 47, second sentence, GDPR).
6.1 SSL / TLS encryption
This Web site uses an SSL or TLS encryption to ensure the security of the data processing and to protect the transmission of confidential content, such as orders, login details or contact requests that you send to us as the operator or user. An encrypted connection can be recognized by the fact that the address bar of the browser contains an "https: //" instead of an "http: //" and the lock symbol in your browser bar.
If SSL or TLS encryption is enabled, the data you submit to us can not be read by third parties.
6.2 Data collection when visiting the website
In the case of merely informative use of our website, barely if you do not register or otherwise provide us with information, we will only generate data that your browser transmits to our server (in so-called "server log files"). Our website collects a series of general data and information each time a page is accessed by you or an automated system. This general data and information is stored in the log files of the server. Recorded can be the
1. used browser types and versions,
2. the operating system used by the accessing system,
3. the website from which an accessing system comes to our website (so-called referrers),
4. the sub-web pages, which are accessed from an accessing system on our website,
5. the date and time of access to the website,
6. an internet protocol address (IP address),
7. The Internet service provider of the accessing system.
When using this general data and information, we draw no conclusions about your person. Rather, this information is needed to
1. to deliver the contents of our website correctly,
2. to optimize the content of our website as well as to optimize the advertising for it,
3. to ensure the long-term functionality of our IT systems and the technology of our website
4. To provide law enforcement with information necessary for law enforcement in the event of a cyberattack.
This collected data and information is therefore statistically evaluated by us on the one hand and furthermore with the aim of increasing the data protection and data security in our company in order to ultimately ensure an optimum level of protection for the personal data we process. The data of the server log files are stored separately from all personal data provided by an affected person.
The legal basis for data processing is Art. 6 para. 1 p. 1 lit. f GDPR. Our legitimate interest is shown in the data collection purposes listed above.
7.1 General information about cookies
In the cookie information is stored, which results from the connection with the specific terminal used. However, this does not mean that we are immediately aware of your identity.
In addition, to improve usability, we also use temporary cookies that are stored on your device for a specified period of time. If you visit our site again to take advantage of our services, it will automatically recognize that you have already been with us and what inputs and settings you have made, so you do not have to re-enter them.
The data processed by cookies are for the purposes mentioned in order to safeguard our legitimate interests as well as third parties according to Art. 6 para. 1 sentence 1 lit. f GDPR required.
Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or always a hint appears before a new cookie is created. However, disabling cookies completely may mean that you can not use all features of our website.
8 Contents of our Website
8.1 Contact / Contact form
When contacting us (for example via contact form or e-mail), personal data is collected. Which data are collected in the case of a contact form can be seen from the respective contact form. These data are stored and used solely for the purpose of answering your request or for establishing the contact and is stored and used for the associated technical administration. The legal basis for processing the data is our legitimate interest in answering your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, then additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted from our Web services after final processing of your request as long as there are no legal obligation to store the data.
9 Newsletter Distribution
9.1 Newsletter distribution to existing customers
If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to send you regular offers for similar goods or services, such as those already purchased, from our range by e-mail. For this we do not have to obtain separate consent from you in accordance with § 7 Abs. 3 UWG. In this respect, data processing takes place solely on the basis of our legitimate interest in personalized direct mail in accordance with Art. 6 (1) lit. f GDPR. If you have initially objected to the use of your e-mail address for this purpose, we will not send you a mail. You are entitled to reject to the use of your e-mail address for the purpose described above at any time with effect for the future by a message to the responsible person named. Upon receipt of your objection, the use of your e-mail address for advertising purposes will cease immediately.
10 Social Media
10.1 Facebook Plugin
We integrated components of the company Facebook on this website. Facebook is a social network.
A social network is an Internet-based social meeting place / an online community, that typically allows users to communicate with each other and interact in virtual space. A social network can serve as a platform to exchange views and experiences, or allows the Internet community to provide personal or business information. Facebook allows social network users to create private profiles, upload photos and socialize via friend requests.
The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. Persons responsible for the processing of personal data, if an affected person lives outside the US or Canada, are Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland.
Each time you visit one of the individual pages of this website, which is operated by us and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on your IT system is automatically triggered by the respective Facebook component to download a presentation of the corresponding Facebook component from Facebook. An overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=en_US. As part of this technical process, Facebook is aware of which sub page of our website is visited by you.
If you are logged in to Facebook at the same time, Facebook recognizes with each visit to our website and during the entire duration of each stay on our website, which specific sub pages of our website you visited. This information is collected through the Facebook component and assigned by Facebook to the respective Facebook account. If you press one of the integrated Facebook buttons on our website, for example the "Like" button, or leave a comment, Facebook assigns this information to your personal Facebook user account and saves this personal data.
Facebook always receives information via the Facebook component that you have visited our website if you are simultaneously logged in to Facebook at the time of access to our website; this takes place regardless of whether you have clicked on the Facebook component or not. If such a transmission of this information to Facebook is not wanted, you can prevent the transmission by logging out of your Facebook account before calling our website.
The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information on the collection, processing and use of personal data by Facebook. It also explains which settings options Facebook offers to protect privacy. In addition, different applications are available, which make it possible to suppress data transmission to Facebook. Such applications can be used by you to suppress data transmission to Facebook.
11 Web Analytics
11.1 Google Analytics
Our websites use Google Analytics, a web analytics service provided by Google Inc. (https://www.google.com/intl/en/about/, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, hereinafter "Google"). In this context, pseudonymised usage profiles are created and cookies (see point 4) are used. The information generated by the cookie about your use of this website such as
1. Browser type / version,
2. used operating system,
3. Referrer URL (the previously visited page),
4. Host name of the accessing computer (IP address),
5. time of server request,
are transmitted to a Google server in the US and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage for the purposes of market research and tailor-made website design. This information may also be transferred to third parties if required by law or if third parties process this data in the order. Under no circumstances will your IP address be merged with any other data provided by Google. The IP addresses are anonymized, so that an assignment is not possible (IP masking).
You can prevent the installation of cookies by setting the browser software accordingly; however, we point out that in this case not all features of this website may be fully exploited.
You have given your consent to this within the meaning of Art. 6 para. 1 lit. A GDPR via our opt-in cookie banner.
You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data from Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).
As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent detection by Google Analytics by clicking on the following link:
An opt-out cookie will be set that will prevent the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.
For more information about privacy related to Google Analytics, see the Google Analytics Help Center (https://support.google.com/analytics/answer/6004245?hl=en).
11.2 Google Analytics Remarketing
We have integrated into our Website Google Remarketing services. Google Remarketing is a feature of Google AdWords that allows a Company to show a advertisement to users, which have before visited the companies Web Pages. Integration of Google Remarketing allows the company, to whos user related advertisements due tot he interests of the user itself.
The Google Remarketing Website is operated by Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.
The goal of Google Remarketing is the display of interest related advertising. Google Remarketing makes it possible to create advertising icons via the Google Network or to display them on other websites that are tailored to the individual needs and interests of Internet users.
Google Remarketing places a cookie on your affected person's IT system. By setting this cookie, Google will be able to recognize the Internet offer when this web site is connected to the Internet. By opening the Web Site, where the service from Google Remarketing is integrated, the Internet browser automatically identifies itself at Google. As part of this technical process, Google receives information about personal data, such as your IP address or the surfing behavior, which Google uses among other things to display interest-relevant advertising.
The cookie is used to store personal information, such as the websites you visit. Whenever you visit our website, your personal information, including your IP address, will be transferred to Google in the United States of America. This personal information is stored by Google in the United States of America. Google may transfer such personal data collected through the technical process to third parties.
You can prevent the setting of cookies through our website, as shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently contradict the setting of cookies. Such an attitude of the used Internet browser would also prevent Google from setting a cookie on your IT system. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
You may also opt out of Google's interest-based advertising. To do this, you need to go to the link www.google.com/settings/ads from every internet browser you use and make the desired settings there.
Such an evaluation is carried out in particular according to Art. 6 para. 1 lit.f DS-GVO on the basis of our legitimate interest in the display of personalized advertising, market research and / or customized design of its website.
12.1 Google (AdWords) Remarketing
Our website uses the features of Google AdWords Remarketing to advertise this site on Google's search results, as well as on third party websites. Provider is the Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing is based on our legitimate interest in optimally marketing our website in accordance with Art. 6 para. 1 lit. f GDPR.
Any further processing will only take place if you have agreed with Google, that Google may link your Internet and App Browsing history to your Google Account and information from your Google Account will be used to personalize ads you view on the Web. In this case, when you login to Google during the page visit of our website, Google uses your data with Google Analytics data to create and define audience lists for cross-device remarketing. To do this, Google will temporarily associate your personal information with Google Analytics data to create audiences.
You can permanently disable the setting of cookie cookies by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can visit the Digital Advertising Alliance at www.aboutads.info to find out about setting cookies and how to make settings. Finally, you can set your browser so that you are informed about the setting of cookies and individually decide on their acceptance or exclude the acceptance of cookies for specific cases or in general. If you deny to accept cookies it may limit the functionality of our website.
US-based Google LLC is certified under the US Privacy Shield, which ensures compliance with the level of data protection in the EU.
12.2 Google AdWords with Conversion Tracking
We have integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to run both Google and Google Network search engine results. Google AdWords allows an advertiser to pre-set keywords that will display an ad on Google's search engine results only when the search engine retrieves a keyword-related search result. In the Google Network, ads are distributed on topical web pages using an automated algorithm and according to pre-defined keywords.
The operating company for the services of Google AdWords is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google AdWords is to promote our website by displaying interest-based advertising on third-party websites and in the search engine results of Google's search engine and by displaying advertisements on our website.
If you reach our website via a Google ad, a so-called conversion cookie will be stored on your IT system by Google. A conversion cookie will expire after thirty days and will not be used for your identification. About the conversion cookie is, if the cookie has not yet expired, traced whether certain sub-pages, such as the shopping cart from an online shop system, were accessed on our website. The conversion cookie allows both us and Google to understand whether a user who came to our website through an AdWords ad generated revenue, ie, completed or canceled a purchase.
The data and information collected through the use of the conversion cookie are used by Google to create visitor statistics for our website. These visit statistics are then used by us to determine the total number of users who have been sent to us through AdWords ads, in order to determine the success or failure of each AdWords ad and to optimize our AdWords ads for the future , Neither our company nor any other Google AdWords advertiser receives any information from Google that could identify you.
The conversion cookie stores personal information, such as the websites you visit. Whenever you visit our website, your personal information, including the IP address of the Internet connection you use, will be transferred to Google in the United States of America. This personal information is stored by Google in the United States of America. Google may transfer such personal data collected through the technical process to third parties.
You can prevent the setting of cookies through our website at any time by means of an appropriate setting of the Internet browser used and thus permanently contradict the setting of cookies. Such an attitude of the used Internet browser would also prevent Google from setting a conversion cookie on your IT system. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.
You may also opt out of Google's interest-based advertising. To do this, you need to go to www.google.com/settings/ads from your internet browser and make the settings you want.
Such evaluation is carried out, in particular, in accordance with Art. 6 para. 1 lit.f DS-GVO on the basis of our legitimate interests in the display of personalized advertising, market research and / or customized design of its website.
13 Plugins and other Services
13.1 YouTube (videos)
We have incorporated YouTube components on this site. YouTube is an internet video portal that allows video publishers to freely share video clips and other users for free viewing, rating and commenting them. YouTube allows the publication of all types of videos, so that both complete film and television broadcasts, but also music videos, trailers or user-made videos via the Internet portal are available.
YouTube's operating company is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.
Each time you visit any of the pages on this site operated by us and which has a YouTube component (YouTube video) incorporated into it, the internet browser on your IT system will be automatically triggered by the respective YouTube component to download the corresponding YouTube content and YouTube component from YouTube. More information about YouTube can be found at https://www.youtube.com/yt/about/en/. As part of this technical process, YouTube and Google are aware of the specific bottom of our site that you visit.
If the person is logged in into YouTube at the same time, YouTube recognizes by visiting a subpage that contains a YouTube video, which specific sub page of our website you visit. This information is collected by YouTube and Google and associated with your YouTube account.
YouTube and Google will always receive information through the YouTube component that you have visited our website, if you are simultaneously logged into YouTube at the time of accessing our website; this happens regardless of whether you click on a YouTube video or not. If such transmission of this information to YouTube and Google is not wanted by you, you can prevent it from logging out of your YouTube account before calling our website.
The use of YouTube is in the interest of convenient and easy use of our website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DS GMO.
14 Your rights as an affected person
14.1 Right to confirm
You have the right to ask us for confirmation of your personal data being processed.
14.2 Right to information Art. 15 DS-BER
You have the right at any time to receive free information from us about the personal data stored about you and to receive a copy of this data.
14.3 Right to correction Art. 16 DS-BER
You have the right to demand the correction of incorrect personal data concerning to you. Furthermore, the affected person has the right to request the completion of incomplete personal data, taking into account the purposes of the processing.
14.4 Deletion Art. 17 GDPR
You have the right to demand that the personal data concerning you being deleted without delays, particulary if by law applicable and the processing is not required.
14.5 Restriction of processing Art. 18 GDPR
You have the right to demand that we restrict processing if one of the legal requirements is met.
14.6 Data transferability Art. 20 GDPR
You have the right to receive personally identifiable information provided to us in a structured, common and machine-readable format.
You also have the right to transfer this data to another responsible entity without disability by us (if we have been provided with the personal data from your side). This is due to that the processing is based on the consent pursuant to Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR or on a contract pursuant to Art. 6 para. 1 lit. b GDPR and the processing is made by automated means, unless the processing is not or no more necessary for the performance of a task in the public interest or in the exercise of official authority which has been entrusted to us.
In addition, when exercising your right to data portability under Article 20 (1) of the GDPR, you have the right to obtain that your personal data are transmitted directly from one controller to another, where technically feasible and if not so the rights and freedoms of others are affected.
14.7 Opposition Art. 21 GDPR
For reasons arising from your particular situation, you have the right to contradict at any time against the processing of personal data related to you, which have been pursued due to Art. 6 para. 1 lit. e (data processing in the public interest) or f (data processing based on a balance of interests) GDPR.
This also applies to a profiling based on these provisions within the meaning of Art. 4 No. 4 GDPR.
If you refuse, we will no longer process your personal information unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or the processing is for the purposes of asserting, exercising or defending legal claims.
In individual cases, we process personal data in order to operate direct mail advertising. You may at any time refuse to the processing of personal data for the purpose of such advertising. This also applies to the profiling, as far as it is associated with such direct mail. If you object to our processing for direct marketing purposes, we will no longer process the personal data for these purposes.
In addition, you have the right, for reasons arising from your particular situation, to refuse to the processing of personal data concerning for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 (1) of the GDPR unless such processing is necessary to fulfill a public interest task.
Feel free, in the context of the use of information societies, not withstanding Directive 2002/58 / EC, to exercise your right of refusal through automated procedures where technical specifications are used.
14.8 Revocation of a data protection consent
You have the right to withdraw your consent to the processing of personal data at any time with future effect.
14.9 Complaint to a regulatory authority
You have the right to complain to a data protection supervisory authority about our processing of personal data.
15 Routine storage, deletion and blocking of personal data
We process and store your personal data only for the period required to achieve the purpose of the storage or as provided by the legislation and laws to which our company is subject.
If the purpose of the storage is omitted or if a prescribed storage period expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.
16 Duration of storage of personal data
The criteria for the duration of the storage of personal data is the respective statutory retention period. After the deadline is passed, the corresponding data will be routinely deleted, if the data is no longer required to fulfill the contract or to initiate a contract.